Everyone knows that hair won't look great if it dosen't shine, so we put fabulous health-giving, conditioning goodies into all our products because, lets face it, we want stiffness only in the right places, softness all over and shine you can see your face in.

Straight Sexy Hair is more than a straightening system. The line utilizes the industry's newest and latest ingredients that condition, protect and provide control. This is the first ever aerated straightening system that delivers uniform application from scalp to ends, without the mess. A mixture of Proteins and Panthenol are combined to help relax curls and strengthen the hair to keep it straight.

With a name like Sexy Hair, what did you expect - something quiet and conservative? Besides Sexy Hair is Californian and we don't mind being loud, especially when we want to be noticed. The fact is, hair should be sexy. It's a primitive sex signal for goodness sake! The more lush, thick, big glossy and sexy it is, the more fertile and desirable you look.

"It's Natural Advertising"