Lets get real earthy about this. And when we say earthy, we mean EARTHY. Soyl Braiding and Sculpting Clay got it's name from an unusual clay-lile ingredient - a combination of soy protein (for hair strength and health) and diatomaceous earth. We're not into mud-slinging, so we don't bash the competition, but we reckon Soyl can create what most over styling products can't - from urban braiding and twisting to ethnically-inspired, way-out-there, radical separation and cutting edge styles.

• Long Straight Hair - Adds a rough worn texture to silky hair and lets you create temporary dreadlocks and braids, or easy-to-to twists.

• Curly Hair - Clumps hair, giving intense division and rope-like texture

• Short Hair - Soyl's great for radical texture intense direction

Style Wise:-

For Braids - Mix with water and smotthe a tiney amount (about the size of a pea) down thin sections from roots to ends, then braid. Soyl enables the sectioning and brading to hold together so well - and provides such neat, precise braids - you might not even need elastic bands to secure ends.

For Twists anmd Twistlocks - Apply directly to dry hair, then begin twisting hair over and over itself. The special clay keeps the hair clumper together until you shampoo it.